# Navigo

> Navigo is a boutique marketing studio building the strategy, creative, and paid campaigns behind non-fiction authors, experts, and growth-stage businesses. We turn big ideas into bestsellers and audiences into revenue.

Navigo is operated by Nicholas Platt, a former Google and VICE Media growth operator who has deployed tens of millions in paid media across Meta, Google, and YouTube. The studio pairs senior-led strategy with in-house creative and hands-on paid media management, and runs two performance-based vertical brands (Clinic Scale for healthcare, Fund Scale for fund managers) plus a publishing imprint (Navigo Publishing).

## Services

- [Growth strategy & architecture](https://hellonavigo.com/#services): End-to-end campaign design from offer positioning to conversion, across the full customer journey.
- [Paid social campaigns](https://hellonavigo.com/#services): Meta, Google, and LinkedIn campaigns that drive qualified traffic and measurable pipeline.
- [Quiz & application journeys](https://hellonavigo.com/#services): Segment your audience and qualify leads before they hit your calendar.
- [Author & book launches](https://hellonavigo.com/authors): Multi-touchpoint launch programs for non-fiction authors, starting 5+ months pre-launch.
- [Analytics, tracking & CRO](https://hellonavigo.com/#services): Proper tracking, split testing, and continuous optimization for lower CAC and higher LTV.

## Case studies

- [Lifespan (Dr. David Sinclair)](https://hellonavigo.com/case-study/lifespan): Full digital ecosystem for the NYT bestseller. 100k+ community, 54k+ newsletter subscribers, Talks at Google (2.2M views), Veritasium (7M views).
- [Jigsaw (Google)](https://hellonavigo.com/case-study/jigsaw): Google incubator focused on tech + geopolitics. Grew social audience 80k → 400k, 42% email open rate, featured in NYT, The Verge, USA Today, Quartz.
- [Harbor Path](https://hellonavigo.com/project/harbor-path): 12-week website redesign. +64% conversion lift across homepage, service pages, and mobile.
- [RHM Med (hormone clinic)](https://hellonavigo.com/case-study/hormone-clinic): Testosterone and hormone health clinic. Full messaging sprint on Meta, two gender-split quiz funnels, 13 automated email sequences, custom admin dashboard with Meta CAPI.

## Core pages

- [Homepage](https://hellonavigo.com/): Services, selected work, process, and contact.
- [About Nicholas](https://hellonavigo.com/about): Founder background — Google, VICE Media, performance marketing operator.
- [For authors](https://hellonavigo.com/authors): Non-fiction author launch methodology and services.
- [Project overview](https://hellonavigo.com/project-overview): Featured case study hub.
- [Ad portfolio](https://hellonavigo.com/ad-portfolio): Gallery of high-performing digital ads across platforms and formats.

## Verticals & subsidiaries

- [Clinic Scale](https://clinicscale.health/): Pay-per-lead patient acquisition for clinics, med spas, and healthcare providers.
- [Fund Scale](https://fund-scale.com/): Performance-based investor acquisition for hedge funds, PE, and alternative investment managers.
- [Navigo Publishing (Piano Books)](https://hellonavigo.com/piano-books): Boutique piano-book publisher. Method books, sheet music collections, and kids/adult learning resources. Shop at [shop.hellonavigo.com](https://shop.hellonavigo.com/).

## Labs

Experimental tools built by Navigo at the intersection of AI, real estate, and creative tech.

- [Labs index](https://hellonavigo.com/labs): Overview of all active Labs projects.
- [Property Intelligence Report](https://hellonavigo.com/labs/property-report): AI turns inspection documents and a listing URL into a PDF due-diligence package — market analysis, red flags, financial modeling, offer letter. 24-hour delivery.
- [Ad Performance Analyzer](https://hellonavigo.com/labs/ad-performance-analyzer): Google Ads optimization workspace with rule-based pause logic and performance reporting.
- [Yoda PE](https://hellonavigo.com/labs/yoda-pe): AI deal analysis engine for lower-middle-market private equity. 7-stage pipeline from CIM sufficiency through pro forma; 10x analyst throughput.

## Optional

- [Contact](https://hellonavigo.com/#contact): Project brief form, responses within 24 hours.
- [LinkedIn](https://www.linkedin.com/company/hellonavigo): Company page.
- [Nicholas on LinkedIn](https://www.linkedin.com/in/nicholasgrahamplatt): Founder profile.