# Navigo — growth marketing studio

> Navigo is a boutique marketing studio building the strategy, creative, and paid campaigns behind non-fiction authors, experts, and growth-stage businesses. We turn big ideas into bestsellers and audiences into revenue.

This file provides a fuller, LLM-readable account of what Navigo does, who it works with, and what it has built. For the shorter index, see [llms.txt](https://hellonavigo.com/llms.txt).

## What Navigo does

Navigo is a senior-led, systems-first marketing studio. Engagements typically follow a four-phase cadence:

1. **Diagnose (week 1)** — audit existing marketing, analytics, and offer positioning to identify the highest-leverage opportunities.
2. **Design (weeks 2–3)** — architect the growth system: pages, emails, ads, and automations.
3. **Deploy (weeks 4–6)** — build and launch everything with full tracking implemented.
4. **Optimize (ongoing)** — continuously test, iterate, and scale against the metrics that actually move the business.

Navigo obsesses over CAC, LTV, and pipeline impact rather than vanity metrics. The studio is selective and takes on a small number of senior-led engagements rather than operating as a high-volume agency.

## Services

### Growth strategy & architecture
End-to-end campaign design from offer positioning to conversion. Best for high-ticket offers, course launches, and consulting services.

### Paid social campaigns
Meta, Google, and LinkedIn campaigns that drive qualified traffic and measurable pipeline. Best for lead generation, retargeting, and scale campaigns.

### Quiz & application journeys
Segmentation and lead qualification before a prospect ever hits your calendar. Higher show rates, better fits. Best for coaching businesses, service providers, and B2B sales.

### Author & book launches
Multi-touchpoint launch programs for non-fiction authors, starting 5+ months pre-launch. Brand identity, author website, email/newsletter, media + influencer partnerships, paid ads (Meta, Amazon, Google), and analytics. The thesis: 16+ touchpoints are needed to move a book from awareness to purchase.

### Analytics, tracking & CRO
Proper tracking setup, split testing, and continuous optimization for lower CAC and higher LTV. Best for data-driven and scaling teams.

## Who Navigo works with

- Non-fiction authors, thought leaders, and experts launching books or scaling practices.
- Growth-stage SMBs with $10K+ monthly ad budgets.
- Coaching, consulting, and high-ticket service businesses.

## Case studies

### Lifespan — Dr. David Sinclair
URL: https://hellonavigo.com/case-study/lifespan
Engagement: May 2019 – May 2020. Full digital ecosystem for the NYT bestseller *Lifespan: Why We Age — and Why We Don't Have To*.

Scope: brand identity, content strategy, paid media, newsletter, social, site design.

Outcomes:
- 126k Twitter followers
- 16k Facebook, 14k LinkedIn
- 120k Instagram followers
- 54k+ newsletter subscribers
- 100k+ community across channels
- Talks at Google feature (2.2M views)
- Veritasium feature (7M views)

Endorsement: Victor J. Dzau, President, National Academy of Medicine.

### Jigsaw — Google incubator
URL: https://hellonavigo.com/case-study/jigsaw
Mission: build technology that gives people greater agency, with a focus on tech + geopolitics.

Work: always-on paid campaigns, social and editorial management, SEO, subsidiary rebrand, and the Blackout co-branded series with VICE News on global free expression.

Outcomes:
- Social audience grown from 80k to 400k
- 42% email open rate, 28% click-through rate (3.2× industry benchmark)
- Featured media: New York Times (deepfakes, Nov 2019), The Verge (YouTube Redirect Method, Jul 2017), USA Today (body-cam technology, Jun 2017), Quartz (Perspective AI, Feb 2017), Medium (Think Sideways feature on activism)

### Harbor Path — website redesign
URL: https://hellonavigo.com/project/harbor-path
Year: 2024. Timeline: 12 weeks. Service: web design.

Outcome: +64% conversion lift. Full redesign across homepage, service pages, and mobile experience, with before/after comparisons.

### RHM Med — regenerative & hormone medicine clinic
URL: https://hellonavigo.com/case-study/hormone-clinic
Scope: full Meta messaging sprint, rebrand, custom admin dashboard.

Methodology (5-phase messaging sprint):
1. Audience ID
2. Pain Discovery (100+ statements catalogued)
3. Ad Sprint Testing (400-impression caps per variant)
4. Desire Flipping
5. Power Offer Development (Joel Erway framework)

Core metric: CTR (Link), not CTR (All).

Funnel architecture: two gender-split quiz funnels — quiz.rhmmed.com (men's) and health.rhmmed.com (women's). Four segments (cold, warm, patient, alumni) are never mixed.

Stack: Resend + MailerLite + Supabase edge functions, 35+ HTML email templates, 13 automated sequences, 29+ edge functions, 8 objection sequences, custom admin dashboard with Meta CAPI, PDF reports, and geographic analytics.

## About the founder

Nicholas Platt is a growth operator and performance marketer. Previously at Google and then VICE Media (senior growth), he has deployed tens of millions in paid media across Meta, Google, and YouTube. Work spans direct response, subscriptions, creator brands, and high-ticket coaching.

Operating values: systems thinking, measurement first, sustainable growth, radical honesty.

- LinkedIn: https://www.linkedin.com/in/nicholasgrahamplatt

## Verticals

### Clinic Scale
URL: https://clinicscale.health/
Pay-per-lead patient acquisition campaigns designed for clinics, med spas, and healthcare providers. Clients only pay for qualified leads.

### Fund Scale
URL: https://fund-scale.com/
Performance-based lead generation for hedge funds, private equity, and alternative investment managers.

## Navigo Publishing

URL: https://hellonavigo.com/piano-books
Shop: https://shop.hellonavigo.com/

After years of running book launches for authors, Navigo acquired a boutique piano-book publisher and now publishes method books, sheet music collections, and piano-learning resources for students and teachers worldwide.

Featured titles: Christmas Carols for Piano, Classical Piano Masterpieces (65 pieces), Little Pianist, Play by Color, Primo Piano. Authors include Christina Levante and Aria Altmann.

Scale: 50+ titles, 10K+ students, 5-star average rating.

## Labs — experimental tools

Navigo Labs is a sandbox for side projects at the intersection of AI, real estate, and creative tech.

### Property Intelligence Report
URL: https://hellonavigo.com/labs/property-report (tool: https://hellonavigo.com/analyze)
AI turns inspection documents and a listing URL into a PDF due-diligence package covering market analysis, red flags, financial modeling (PITI, refinance scenarios), tax strategy, value-add ROI, and a drafted offer letter with escalation clauses. 24-hour delivery.

Example output (12 Dudley Road, Brentwood NH): 12 documents reviewed, 11 red flags surfaced, $38K–$58K deferred maintenance identified, $740K recommended offer ($755K escalation cap, $765K ceiling).

### Ad Performance Analyzer
URL: https://hellonavigo.com/labs/ad-performance-analyzer
Google Ads optimization workspace with YAML catalog config, OAuth, performance reporting, and rule-based optimization.

Example rules: pause keywords after 20 clicks and $15 spend with zero conversions; pause ad groups with under 0.5% CTR after 500 impressions across 14 days.

### Yoda PE
URL: https://hellonavigo.com/labs/yoda-pe
AI deal analysis engine for lower-middle-market private equity. 7-stage pipeline:

1. CIM Sufficiency
2. IC Screening
3. Valuation (EV/EBITDA, SBA 7(a) sizing with WSJ Prime Rate)
4. Payroll & Add-Backs
5. Cash Flow & Debt (target DSCR ≥ 1.25×)
6. Growth Analysis
7. Pro Forma

Outcome: 10× analyst throughput; <5 minutes for a full CIM analysis.

Stack: React 18 / TypeScript / Vite / TanStack, Python 3.11 + FastAPI, Claude API + Gemini + NotebookLM, Airtable deal DB, Google Drive storage, Gmail OAuth, Telegram bot (commands include /deals, /run, /status, /cimreport, /brokercall, /briefing, /scan), Resend, Slack, APScheduler, PyMuPDF. Front-end Deal Room has Pipeline, List, Email Control, NDA, Criteria, and Automations tabs.

### Portfolio Tracker
A personal portfolio tracker with Robinhood import, buy/sell alerts, and an experimental "weatherbot" automated trading signal layer.

## Proposals

URL: https://hellonavigo.com/proposals
Navigo maintains a password-protected proposal index for prospective engagements; each proposal is accessed with a unique password.

## Contact

- Project brief form: https://hellonavigo.com/#contact
- Response SLA: within 24 hours
- LinkedIn (company): https://www.linkedin.com/company/hellonavigo
- LinkedIn (founder): https://www.linkedin.com/in/nicholasgrahamplatt